welcome to avluv underwear
we’re alexandra and johanne, two berlin-based friends who started avluv after wondering why something as fundamental as underwear still seems to overlook so many women.
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what is sexy lingerie?
sexy lingerie has long been tied to discomfort and male approval, shaped by societal expectations. But shouldn’t it be about confidence, comfort, and personal expression?
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it IS you actually (along with many women)
our online survey revealed widespread underwear discomfort: narrow, short gussets, chafing, and flap-flossing. Underwear discomforts impacting confidence and daily life.
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here's why you feel uncomfortable in your current knickers (spoiler: it’s not you)
the lingerie industry prioritizes aesthetics, cost, and the male gaze, leaving womxn with uncomfortable, ill-fitting underwear and feeling shame about their bodies.
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