Four women standing together against a solid pink studio background, wearing matching white cropped t-shirts and black underwear with a wide gusset.

avluv underwear

no more flap-flossing™

avluvs are

comfy and gorgeous

feature a

wider and longer gusset

made to work with

your body, not against it
A woman modeling a white short-sleeve crop top and black high-waisted bikini-style underwear with mesh side panels and a wide gusset.

Gitte Knickers

𝗦𝗛𝗢𝗣 𝗡𝗢𝗪

bye bye flap-flossing

wide-gusset comfort

made for the Vs other brands ignore.

Buy now

Blog posts

welcome to avluv underwear

welcome to avluv underwear

|Alexandra Kitching
we’re alexandra and johanne, two berlin-based friends who started avluv after wondering why something as fundamental as underwear still seems to overlook so many women. 
A woman in a white t-shirt and black avluv mid-rise knickers with a wide gusset poses on a white studio floor, stretching her leg upwards while wearing black pointed-toe heels.

things are looking up!

sign up to avluv mail

we share behind-the-scenes and news with our community